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FDA’s New Social Media Guidance and What It Means for You

Featured Post from Our Thinking

The US Food and Drug Administration (FDA) has released two new draft guidance documents on the appropriate use of promotional drug and device information in social media. The first guidance focuses on the appropriate presentation of promotional prescription drug and medical device information on electronic and digital platforms that have character space limitations, and the second focuses on the ability to correct misinformation about regulated products posted online by independent third parties.   A summary of these guidelines and what they mean for you is presented here. Internet/Social Media Platforms with Character Space Limitations The first of the two new draft guidances specifically outlines how regulated industries including manufacturers, packers, and distributors of prescription drugs and medical devices can post promotional information about their products on character space limiting online platforms such as Twitter and sponsored search links on Google and Yahoo. The key requirements for the posted content are summarized here. Additional information is available in the guidance linked below. Include most serious risks and a link to full risk information Brand and established/generic names must be included Risk and benefit claims must be balanced, accurate, and non-misleading Given the character space limitations on some social media platforms, such as the 140-character limit on Twitter, these guidelines can prove to be fairly restrictive, especially...

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Upcoming Events

  • Oct062014
    Webinar – Protocol Deviations: Calculated Risk Or Risk To Be Managed?

    Halloran Senior Consultant, Maryrose Petrizzo, presents a webinar in partnership with the Life Science Training Institute on October 6, 2014, when she will be teaching the course Protocol Deviations: Calculated Risk…

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  • Oct072014
    Outsourcing In Clinical Trials New England

    Join Halloran as our guest at Outsourcing in Clinical Trials New England on October 7-8, 2014 in Boston, MA. Halloran Consultant, Keri…

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  • Oct072014
    MassBioED: Managing Clinical Trials, Fall 2014

    MassBio Ed is again offering its popular six-week course on Managing Clinical Trials on Tuesday evenings beginning October 7, 2014 offered in collaboration with Halloran. This…

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